Next you need to know that the competition entries are going to upload their entry video to their own YouTube accounts but you want them mailing list to do it in a very specific way. 1. You want them all to save the video onto their computer/YouTube channel using a specific file naming protocol such as "your-website_name_competition_entryname.wmv" 2.
You want them all to use the same title to their video when editing the details 3. Ditto the same introductory paragraph in their mailing list description, including your http:// URL first. An example would be YourCompany.com - XYZ Company is giving away over $XXXXXX worth of prizes on 31st December to the best entry in their "Name Your Competition" competition. The winner will enjoy XXXXX plus many other goodies.
Visit us at YourWebsiteName.com/competitionpage to find out how to enter. Your entrant should then add a paragraph about themselves and their entry including their full URL so they enjoy the link benefit from YouTube too. 4. You want them mailing list to use the same set of "tag" keywords which you give them (which should also include some tag keywords/phrases that the "most viewed" videos on YouTube in your niche/specialty also use).