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MISKAT MILU
Apr 06, 2022
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Many of the marketing automation metrics we regularly use — for making strategic decisions, preparing for presentations, preparing for sales calls — are getting a little long. Case in point: This is a great stat that gets a lot of traction; I just found it on 3 different blog posts posted in the last week. He is also 3 years old. (You can find it in the Latest Mailing Database Forrester Wave Q2 2011 report.)Here's another popular one: It's from 2009.Am I saying that a small age makes the data irrelevant? Not at all. However, when it comes to digital marketing, more than 2 years (some would say less) is seen as stale – the difference between “latest” and “old” – even though the stat still holds waterweed therefore set out to discover the most recent marketing statistic sour objective was twofold. The results are below, with full source notation and links. Note that many statistics relate to more than one category, which speaks to the new marketing landscape of blurry lines and interconnection. We have done our best to put them in their most natural place. Jump to Latest Mailing Database the category that interests you or scroll to your heart's content. Marketing Automation Content marketing Advertising by e-mail Segmentation, targeting and personalization Lead and relationship management. Sales and Marketing Alignment search engine optimization Blogging and social media marketing Data analysis Statistics of the most successful companies have been using marketing automation for more than 2 years. (Gleasner, Q3 2013 Marketing Automation Benchmark. August 2013) B2B marketers who implement marketing automation increase their contribution to the sales pipeline by 10%. (Forrester Research, The Forrester Wave: Lead Management Platform Providers, Q1 2014 , January 2014 ) 58% of top performers (defined as those where marketing contributes more than half of the Latest Mailing Database sales pipeline) have adopted marketing automation. (Forrester Research, Assessing Your Progress and Success , December 2013) 25% of Fortune 500 B2B companies have adopted marketing automation. (Click, Fortune 500 B2B Adoption of Marketing Tools study , February 2013) 63% of companies that outpace their competitors use marketing automation.
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