She works with a team of techies to help people create, edit, customize and publish production-quality video campaigns to engage their audience.If we can be honest, many of us (small business owners) have repeatedly put off incorporating videos into our marketing plan. We think this is an idea to which we will come back a little later; as study after study has shown, video is almost becoming the lifeblood of modern marketing.Digital Information World reports that 55% of people consume a lot of video content today. Other reports on this site indicate higher margins by which video content increases purchase intent and brand recognition.But despite all these revelations, C级执行名单 very few small businesses have incorporated video into their marketing strategy. InfusionSoft, a software company focused on small businesses, found the figure less than 25%.Well, if you haven't decided to add video to your marketing plan yet, now is your chance. However, if you have already done so, hats off to you. Now let's look at the four types of videos small business owners can create to help them increase their sales.TestimonialsMany consumers will easily make a purchasing decision based on what another person tells them about a specific product or service. Word of mouth, as they call it in marketing, is the essence of video testimonials.Testimonials can be just as powerful in video format as they are in person. In a 2013 study, Search Engine Land found that 79% of consumers trust online reviews as much as personal recommendations.For the most part, these videos are about building trust with potential customers in a way that overcomes skepticism. Some take the form of a person recording their experience with a product or service, usually at the request of a business owner. A good example is for sports or training equipment. Alternatively, you can create a video script involving one or more satisfied customers talking about your product or service.Either way, make sure the testimonial isn't just praising what you have to offer, but rather talking about the features and their benefits and backing up any claims you've made about it. an open and impartial manner. Vidyard shares additional tips on how to create killer video testimonials. Such testimonials can be placed on your website or shared on video and social platforms. Contrary to what many think, you don't need to spend a lot to shoot such a video.If you need inspiration, watch the following testimonial from Adam and the Sandwich video team about Slack's features.